When I first started my online journey over a decade ago, I built websites from scratch by writing code in a plain text editor. Thankfully the online world has come a long way since then and now there is a wide variety of incredible free software solutions available that anyone can learn to use in a very short amount of time.
At the heart of it all is the widely popular WordPress.Org platform – close to fifth of the top one million websites in the world are powered by WordPress (P.S don’t get confused with WordPress.COM which is a hosted service and does not provide the same freedom. You want the self-hosted WordPress.ORG that provides you with full ownership and control of your site)
Now, WordPress has become widely known as simply a blogging software but that is too limiting in my opinion. In fact, you can use WordPress for your entire online business and the blogging part can be made optional.
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Here are some of the main benefits of using WordPress:
- Inexpensive and Affordable – The basic platform is free and there are no charges in acquiring the software. You can install the default version of WordPress yourself or have someone else do it relatively inexpensively.
- Widely Used – WordPress is the most widespread content management software in the world. This means that it will not disappear or become obsolete anytime soon. It has a massive user base and an ever-expanding library of add-ons. It is also built on the popular PHP programming language which is non-proprietary and as a result is free, widely used, and has excellent support and documentation.
- Highly Customizable – With the built in themes feature and plugins, it’s easy to customize your site in a matter of seconds without the need for any programming skills.
- Simple Content Publishing – Once you’ve got your page set up, it’s very easy to publish new content. You basically just have to hit the publish button and it’s done. Too easy!
- Built in Syndication – Content can be automatically converted to RSS feeds and syndicated to other sites. This allows you to make your content portable and reach a much larger audience than you could do on your own.
- A Two-way Communication – With a blog you can engage and converse with your readers through the comments section below each post. This helps to develop a deeper connection and a more loyal following.
- Search Engine Friendly – WordPress is loved by search engines. Its architecture is optimized for Google and creates a solid foundation for better search rankings over time. Plus, with the right setup, you’re able to customize every page you make.
- Multi-User Capability – WordPress is a multi user system which enables you to assign other contributors to your site who can login and publish content under their own user name.
- Free Upgrades – Unlike traditional website software, upgrades to WordPress are made available for free as soon as they’re released. In addition to the benefits of the new features, it also enhances the site’s protection from new security vulnerabilities.
- Powerful Admin Panel – You can easily set up your site with minimal training via the user-friendly admin interface. You can add new pages, links and menus, as well as upload images and seamlessly integrate new side column widgets
There are obviously more benefits to adopting a blogging platform, but these are the main ones that came to my mind. The important aspect to consider here is that WordPress and blogging are the simplest and cheapest ways to start your online business.
Now that I’ve (hopefully) convinced you that WordPress is the way to go, you have another choice to make: