Why SEO is so Important ?
SEO is also one of the only online marketing channels that, when set up correctly, can continue to pay dividends over time. If you provide a solid piece of content that deserves to rank for the right keywords, your traffic can snowball over time, whereas advertising needs continuous funding to send traffic to your site.
Search engines are getting smarter, but they still need our help.
Optimizing your site will help deliver better information to search engines so that your content can be properly indexed and displayed within search results.
What’s Included in our SEO Packages
A lot of variables can impact your site’s overall health. Make sure algorithm changes, indexing errors, or manual actions aren’t causing problems.
A lot of companies are competing for your keywords. We’ll analyze their strengths and weaknesses to find new opportunities for your success.
Make sure your website converts visitors to paying customers and that it’s fully optimized to achieve the best rankings.
Links from high-quality sources drive relevant traffic to your site and help build authority in Google.
Stay completely in the loop with a monthly reporting schedule that shows everything we’ve done and how it has impacted your online presence.
Content is still king in the online world. This can include new on-page content, regular blogs, newsworthy press releases, or complete eBooks.
Content is Crucial
Google’s algorithms are constantly evolving in an effort to deliver, as they say, “…useful and relevant results in a fraction of a second.”
The “useful and relevant results” that Google is attempting to deliver are the pieces of content that are available throughout the web. These pieces of content are ranked by their order of usefulness and relevancy to the user performing the search. And that means, in order for your content to have any SEO value at all, it needs to be beneficial to searchers.
How do you make sure it’s beneficial? Google helps us with that answer too. Their recommendation is that, as you begin creating content, make sure it’s:
- Useful and informative
- More valuable and useful than other sites
- High quality
When these elements are in place, you maximize the potential of the SEO value of your content. Without them, however, your content will have very little value.
…but SEO optimised content is Better
The reason optimized content is important is simple… you won’t rank in search engines without it. But, as we’ve already touched on briefly, it’s important to understand that there are multiple factors at play here.
On one side, you have content creation.
Optimizing content during creation is done by ensuring that your content is audience-centric and follows the recommendations laid out in the previous section.
But what does audience-centric mean and how does it differ from other types of content? This graphic does a great job of explaining the difference: